Think you can handle a job in PR? Try your hand at Peter Himler’s PR 4.0 Quiz - no cheating.
Q1) Rank the following in order of their number of unique visitors per month:
___ Huffington Post
___ Yahoo News
Q2) Which company didFacebookNOT purchase in the last year?
Q3) Match the following journalists with their PREVIOUS and CURRENT places of work (from the list below):
The Wall Street Journal
The New York Times
The Daily Beast
Fox News Channel
Q4) Fill-in the cities where the following media outlets are based:
The Guardian _________________
KCBS Radio _________________
The Wrap _________________
The Daily Show _______________
Q5) Which countries do the following TV networks call home?
Q6) Rank the following by their number of users:
Q7) In which social media channels do “selfies” typically reside (and propagate)?
Q8) Name three companies that epitomize the “collaborative economy:”
Q9) Name the owners of these Twitter handles:
Q10) Which of the following news organizations (from the list below) are NOT using “native advertising” or “sponsored content?”
The New York Times
Q11) What does this code do?
<a href= ” ” </a>
Q12) What do you know about the following news sites/orgs/apps?
The Information ____________________________________
First Look Media ___________________________________
The Awl ________________________________________
Q13) Is this statement true or false and why?
“News organizations are on a hiring binge of late for reporters/producers.”
Q14) Rank the following in terms of viewership:
___ ABC “Good Morning America”
___ NBC “Nightly News”
___ NBC “Today”
___ CBS “This Morning”
___ CNN “The Situation Room with Wolf Blitzer”
Q15) What are:
Appointment TV ________________________________
Binge Viewing __________________________________
The Second Screen _______________________________
Q16) In ”House of Cards,” what happened to Zoey in the first episode of season 2?
Q17) What do Aereo, HBO Go and Netflix have to do with the future of television?
Staying up all night wondering if there really is a dog.
Joke of the day brought to you by my brother.
I will never again come home on Sugar Bottom Road and see my mother’s muddy boots on the outside stoop, covered with equal amounts dog hair and mowed grass. I will never walk onto the blue shag carpet and find my scrawny little brother sitting on the floor in his pajamas, his energy, his kinetic force, dark hair disheveled as he builds an entire city out of Legos. My father, so very young, the fire in his eyes, proudly dropping the top on his convertible and driving along highway 1, harmonizing with John Denver and appreciating the smell of baled hay.
Things have splintered since then, and we’ve all scattered in different directions and built very different lives. But I can make it all come back so vividly, so clearly. I know the way the night sky opened up to me, endless, stretched out on a trampoline - the feeling that I was both trapped and unrestrained in a fly-over state.
If I had the choice to move back there, I don’t think I’d want to. I like it so much better here. But I feel anyway that I’ve lost something enormous.