Great integrated advertising campaign by BBDO New York & Proximity Canada for Gillette Fusion Power. As seen in the pic above, the agencies made creative use of a zamboni by attaching a larger-than-life Gillette razor to the back of it as it swept across the ice.
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Katy Kelley
Marinated in NPR, sauteed in Hip Hop, garnished lightly with Kung-Fu movies, washed down with a Guinness and served with a side order of cleverness. Has been described as “Mary Tyler Moore meets Pee-Wee Herman”.
Delightfully ambiguous with a dollop of intellect. Chilling in Brooklyn, NY.
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