New Gym Plan Requires Members to Pay More if they DON’T Work Out
A new fitness concept developed by two Harvard economics students, Yifan Zhang and Geoff Oberhofer, leans heavily on behavioral economics to motivate its members to workout. The concept, Gym-Pact, employs what Zhang calls “motivational fees” – members pay more money when the do not exercise. The students are trying to tackle a particular economic challenge: because gym fees are paid upfront, there is little future economic penalty for not working out. In effect, you’ve already paid the maximum economic penalty. Gym-Pact addresses this issue by linking your economic penalty/reward to your weekly workout schedule. For example, members currently pay up to $25 per week when they fail to exercise at least three times and $75 for dropping out of the program. Conversely, members who hit the gym at least four times per week pay nothing. (via Boston Globe)
Katy Kelley
Marinated in NPR, sauteed in Hip Hop, garnished lightly with Kung-Fu movies, washed down with a Guinness and served with a side order of cleverness. Has been described as “Mary Tyler Moore meets Pee-Wee Herman”.
Delightfully ambiguous with a dollop of intellect. Chilling in Brooklyn like a glass of sangria.
Copyright © Theme created by 
