"Can I reliably trust you to tell me what is going on? If the answer is yes, then I don’t care if you work out of a newsroom or out of your garage."
Why are more Americans turning to fake news sources like ‘The Daily Show’ and ‘The Colbert Report,’ as well as satirical rag ‘The Onion?’
At the Fast Company Most Creative People in Business event last week, Onion editor Baratunde Thurston said that today’s real news is farcical, and the lack of trust is so great that the audience has decided to cut out the middle man (aka the mainstream media), and go straight to the source.
(Source: Fast Company, via futurejournalismproject)
"There are too many people running around out there with ungodly expensive high-tech equipment who can’t report a story. And, sadly, there are plenty of people out there who can report great stories who don’t have jobs because they don’t know how to use the high-tech equipment."
~ Jennifer Peebles, Digital media skills every young journalist needs [h/t Anthony DeRosa]
Say what you will about Rupert Murdoch, but the dude really is an innovator when it comes to newspapering.
The rules of today’s journalistic world are these:
Knowing the story is not enough.
Telling the story is only the beginning.
The conversation about the story is as important as the story itself.
The more you try to be paternalistic and authoritative, the less people will believe you.
The more you cede control to your audience, the more people will respect you
The more you embrace new technology as a platform, the more your ideas will compete.
The more you abandon the faceless and characterless, the more you can set the agenda
The more you look beyond the story for connections, the more value you will have.
And if you have value and no one else does, you will get paid.
Simple? No.
But it is exciting and transforming.
From David Schlesinger, EIC of Reuters News (and @zhubi)