Hilarious slideshow put together by our very own Chelsea Stark.
File under: Brands, stop freaking out about quantity of followers instead of QUALITY
Useful, especially if you’re building for social media campaigns on a global level. The vacuum chamber that (can be) the New York Tech scene sometimes gets too wrapped up in the platforms most prevalent in the states.
“I could preach the gospel of social-media rockstardom, which is that those of us who are actually, like, working, and really doing this stuff for clients and being successful, are not the ones who have 15k followers and a zillion hot photos taken at tech events by Ken Yeung and slick websites and have been to TED, BWE, NME, SXSWi, and Burning Man seven years in a row. We’re too busy. We work 60-hour weeks trying to get results for clients, keep our “utilization” up, and show our bosses that we’re indispensable so we can’t be fired. The last thing we want to do at the end of a twelve-hour day is put on a face full of makeup and some designer outfit we really can’t afford to go hobnob at DigitalLA events with people we don’t like or respect anyway. I want to go home to my cat and my boyfriend and make dinner and read and reboot my brain. “
- From a dear friend who said it better than I ever could. (via Matt Knell)
THIS! YES YES YES YES YES.